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HotwirePR Insights Archive

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#PRFest and the importance of being honest

One of the core skills one learns as a middle-class Surrey dwelling white male is the 'spurious smile'. 

It's a smile frequently deployed...

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unknownx500

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Let's take the time to listen


Your audience doesn't care.

Hyper atomising communities is the way to maintain engagement in a world where stories are in constant motion.


So, what does this mean for a brand’s communications team whose role it is to seek out and engage with existing and potential customers...…

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unknownx500

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Your launch doesn't matter as much as you think it does

Launches are overrated.  The idea of a launch does more to service the egos of those involved than it does for the actual brand it...

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unknownx500

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We never think alone...

It was in an electrical goods store in Heathrow Airport where I realised just how much of my decision-making I've ceded to Google. Having...

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unknownx500

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