HotwirePR Insights Archive

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#PRFest and the importance of being honest

One of the core skills one learns as a middle-class Surrey dwelling white male is the 'spurious smile'. 

It's a smile frequently deployed...

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The Data Driven CMO

Reading this profile of Jason Rose (@rosejason), SVP Marketing at Gigya - a customer identity management software firm - highlights the...

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Brands That Challenge by Thinking DIfferently

Long established brands in industries that are perhaps not well recognised for innovation are increasingly seeking to present themselves...

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Yes, Google Will Know Everything

Google's relentless drive to track our every move continues with its latest AI developments. The impact of its continuing innovation will...

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