It appears that the stance against social media organisations is becoming increasingly more aggressive, especially when it comes to content policing. 

Germany is debating whether €50m is enough of a slapped wrist for some of the richest organisations on the planet, while the UK government explores a similar avenue for punishment. 

Progress? No. In my eyes this is nothing more than vote clinching posturing.

Firstly, we will be setting ourselves up for endless costly litigation as lawyers gear up and do battle through endless disputes, in a sea of justice arenas and appeals processes.

Secondly the only people legitimately able to police content on social media sites are the users themselves. 

We wouldn't expect the EU to manage every single one of its 740m citizens individually, so it's absurd to think that Facebook, with its 1.6bn users can effectively monitor and tackle extremist or profoundly offensive content at the individual point of source. 

Instead overarching policy changes, user education and, dare I say, community based policing, are perhaps more effective ways of tackling the surge in unpleasant and misleading content. 

A fine makes a good headline. A change in mindset makes for a good future.