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HotwirePR Insights Archive

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Creativity Will Drive off the Sharp Suited Invaders

I'm enjoying the proliferation of trend articles as we enter the second half of this fascinating year. It's interesting to spot the...

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unknownx500

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#PRFest and the importance of being honest

One of the core skills one learns as a middle-class Surrey dwelling white male is the 'spurious smile'. 

It's a smile frequently deployed...

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unknownx500

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Is it really worth risking your company for?

I've always given mad props to the smarts of Heidi Roizen.  She's seen a lot in her time here in the valley and has always told it like...

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22 Reasons Why AVEs Are Invalid

I'm unapologetic about my support for AMEC in its quest to eradicate AVEs. While there may be debate about the tactics (see my previous...

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unknownx500

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Siri goes from being Bubble to Buble

While Apple enthusiasts will be delighted at (and won't stop telling you about) the fullness of the sound emanating from Apple's HomePod,...

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unknownx500

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Plongée dans les tendances Internet 2017

Alors que l’attention des consommateurs est divisée entre un nombre croissant de plateformes, médias et réseaux en ligne, les missions du...

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unknownx500

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The Data Driven CMO

Reading this profile of Jason Rose (@rosejason), SVP Marketing at Gigya - a customer identity management software firm - highlights the...

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unknownx500

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Wake up or be snapped up

As we've said previously, the big consulting firms are circling the marketing services industry like feeding sharks. Here's yet another...

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unknownx500

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Brands That Challenge by Thinking DIfferently

Long established brands in industries that are perhaps not well recognised for innovation are increasingly seeking to present themselves...

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unknownx500

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